A brand that’s grown with the agency.

Branding | Illustration | Web Design

Having originally worked with Bryony on the brand and website several years ago, it was time for an update, as their business and offering had evolved.

We Pioneer were now offering a wide-ranging portfolio of expertise, working with some world-leading clients, but their positioning still spoke of their old model of work. They wanted a more ‘grown-up’ look to reflect their experience, but were conscious that they didn’t want to lose the personality and subtle whimsy of the original brand & illustrations and end up looking like ‘just another shiny agency’.

We paired back and grounded the once vibrant colour palette, now focusing on a more neutral scheme using pops of colour to highlight and emphasise.  We also updated the supporting fonts to bring a more serious and trustworthy feel to the brand. 

We worked with Bryony and her copywriter, to pull out new messaging for the brand and create a website that brims with personality while guiding potential clients and talent through clear and concise information.