Why Size Doesn't Matter*
*Not, not what you're thinking Karen...filth.
When you've existed as a company for some time and people see your portfolio and client list build, the same question keeps getting asked again and again - When are you looking to grow?
And that response seems to baffle people. How can you be successful if you don't expand? Do you not want to make money?!
One of the big drivers that led us to start our own business, was the fact that we actually love our jobs. We love rolling up our sleeves and getting stuck into a creative challenge, but once you get to a certain point in the career of a designer, this stops. You get a team under you and suddenly all of your time is taken up mentoring, holding reviews and having to have a word with Brian about the importance of not just rolling into work in your clothes from the night before. Managing humans is a whole different skill set; one that we envy in other people but do not desire to practice ourselves.
Our success, up until now, has been built from the relationships that we've cultivated with our clients. Our work is not a conveyor-belt of projects. We like to take our time to get to know the people we work with and learn about their business. We fear that by putting account managers, and junior designers, into the mix we would start to water down the connections to our clients, and those all important relationships could get a little lost... Or maybe we're just control freaks?!
Growth, the future that every business thinks they're headed towards, isn't everything it’s cut out to be. Of late, we've noticed a few agencies fall foul to the desire to grow, and to grow quickly. What does growth mean? Yes, more money in your pocket - but will you still love what you do?
If we're not planning to grow, what are we planning to do? Well, we love what we're doing right now. We're starting to get to the point where we can actually be pretty picky about the work that we take on, ensuring that it fits our ethos and challenges us. The result is a product or brand that we know we'll want to shout about from the rooftops. There is something to be said for slowly crafting, rather than racing through a project. It gives your mind time to be playful and explore allowing you to create something that you're truly proud of. You might even feel rested and energised when you do move onto something new.
Our approach to business has been pretty slow and steady. Work hard,take note of what works and what doesn't and, because we're small and therefore flexible, we can easily adjust to head off in a new direction as needed. We don't know exactly where we're headed - but isn't that the exciting part of the journey?!