Queue the tale as old as time of a branding agency pouring all of their time and efforts into other people's brands and neglecting their own. *We're waving*

We love branding. It’s the most visually inspiring story that you can offer about your business. Your brand allows you to draw users into your world, and gives you the tools you need to create a space that people enjoy visiting again and again.

Creating user profiles is a key tool used in brand strategy, marketing and design to bring to life who your brand/website/product is for and can be very powerful to help you figure out their needs and differences.

Can a digital product help not only connect but also disconnect?   

What has happened to our communities?

Do you know what your tools are? What habits and rituals you can reach when in need?

I was scrolling through LinkedIn the other afternoon - one shameful promotion, CEO crying, pat on the back, and controversial statement after the next - when I stumbled on a post that stood out to me…

Fear of failure is something that seems to have been amplified over the past decade. We’re sure that social media has a stake in that, as it seems to be the reason for many of our modern-day troubles. We see a perfect version of perfect lives every day.

Money. Urgh, the topic that everyone starts to feel quite squirmy about when mentioned - the topic that you almost have to feel you have to apologise about bringing up and you awkwardly mutter quickly at the end of a conversation. Alas, without money - your business does not exist, so we learned the hard way to get comfortable with feeling uncomfortable.

We would LOVE to tell you that every decision we make at Off Grid is thoroughly researched and considered, but that would be a lie. Mostly we try out new ways of working so that hopefully it might stop us from going insane…

Modern society asks us to all be the most successful versions of ourselves, to strive for that perfect career, have the perfect house, perfect car - but the success that I have found is through going against the norm, and not caring what people think (still working on that).

A couple of months ago we took the leap to start working four-day weeks. The changes have already been beyond our expectations.

My best thinking time is often on top of a hill. Breathing heavy and covered in mud from the long trudge to the top - my mind is fully awake. In these moments many thoughts dance into my headspace…

Last week I was amazingly lucky to have the opportunity to explore the Arctic wilderness of Finland with Sidetracked Adventure and nine amazing women.

For the past three years we have mostly worked from home, and with it looking like much more of you will be about to join us, we thought this might be a good time to share some things we’ve learned.

Graphic Designer, Illustrator, UX Architect, Art Director, Digital Designer, Web Designer, Print Designer, Visual Designer, UI Specialist, App Designer, Software Designer - what does it all mean? Don't all of these labels and titles just focus on the end product? The output?

How many times in life have you kept your head down, got on with your work and not questioned what you’re doing? And how many times has someone stepped in and suggested a new way of thinking and it has changed your way of working forever?