Independent Design Studio
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Silicon Reef

Agency rebrand and website design

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We've been working with Silicon Reef over the past year on not only their own brand but also external partnerships with their clients. We've watched them grow and develop so, when the time came to reimagine their brand and website we were already well placed to tell their story.

A digital agency with their own specialties, unique working style, and staff benefits - Silicon Reef needed a brand that still retained a feeling of who they were but with a real sense of looking forward to who they will become.

We explored all the old reasons and ideas behind the name, what they did and didn't like about their existing representation and asked questions of their personality. The clean, unfussy mark still holds the excitement and aspect of moving water with a slight hint at the digital goings-on within their work.

The next step was to delve into the design language. A fresh colour pallet awoke the brand, repositioned it and put some fire in its belly. This use of colour, shape, and line now work together to create a coherent and consistent brand.

Working closely with the team at Silicon Reef we created wireframes and designed a user experience that would guide their audience around their new website with clear and easy to use navigation.

Rolling the brand out across the website really brought it to life and gave each page personality.

Silicon Reef can now grow, holding onto what they learned at the start, and armed with a brand and website that will lead them into the future.



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It’s always a pleasure working with Off Grid. Kim and Sally are positive and creative people who have a proven track record of some great designs. Specifically, they were key in the design of our rebranding at Silicon Reef. We presented them with ideas of where we wanted the brand to go and they returned with options they thought would best suit the company. It has been amazing working with them as time went on they truly understood the brand and what worked best for us.
— Amanda Harvey, Marketing Manager

Website design

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