Inspiring young families to get outdoors with Little Oxplorers

Branding

Little Oxplorers began its life as a social media account brimming full of events and inspiration to get families outdoors and active in the Oxfordshire area. Its success led its creator, Keira, to reach out to us to turn this social media account into a brand that could become a really powerful resource for people.  Keira is passionate about getting kids out into nature and exploring their local area, and as soon as her email landed in our inbox, we knew that this project was perfect for us.

We LOVED this brief. It allowed us to be playful and creative, all with nature at its heart. We wanted the brand to feel full of 'Playful Whimsey' and life - a logo that almost can't sit still - it's bursting off the page ready to start its next adventure. We wanted it to attract and excite both children and adults alike and invite them in to explore more. 

We stayed away from the screen at the start of the process and started making shapes and lettering out of cursive shapes using paper. Bringing an element of play into our process, experimenting with shapes, colours, and materials. This freedom and almost messy imperfection brings something that feels honest and childlike to the brand. A broad colour palette and an extensive array of assets and applications gave the brand a toolkit to showcase its personality while being adaptive and useful.

littleoxplorers.com