Creating a brand for effortless natural beauty

Branding

Sarah is a makeup artist who specialises in makeup and hair for brides wanting a relaxed, natural look, using cruelty free, organic products.

When we first spoke to Sarah she had a strong idea of what she wanted her brand to be. With a love of nature and the desire to be kinder to the planet, her brand needed to be earthy and gentle, with assets and imagery that suggest organic forms and textures. We also wanted to bring in a sense of effortless style and create a brand with ease and grace.

Sarah knew she wanted some hand-drawn elements, so we set about hand-drawing and painting plants and flowers, and more abstract forms that would represent movement and bring a natural flow to the brand.

We explored texture and line work that would bring depth and interest while giving that earthy feel. We explored bespoke lettering to give the logo a feminine feel and create movement and flow through the letterforms, using fonts with an elegant, high-end feel. 

The end result is a brand with strong links to nature, using soft tones and beautiful imagery and textures that capture intimate memories and light play. A brand that encourages women to embrace their own beauty.

@sarahmortenmakeupartist

sarahmorten.co.uk